British pork showcased in China

British pork was on prominent display as more than 80,000 visitors from around the world visited China’s largest food trade exhibition, SIAL.

AHDB Pork had its largest presence ever at the show, taking an entire block in the extensive meat halls and its stand featured the three companies approved to export to China – Karro, Cranswick and Tulip.

Speaking at a British pork dinner for exporters and their customers in Shanghai, AHDB strategy director Mick Sloyan said China had become the most important market for British pork exports.

He said: “2016 was a record year for trade with China. We exported pork and pork offal worth a staggering £74 million. This is nearly twice the value of exports of Scotch whisky.

“In the first three months of this year, exports have grown further and although market conditions are a little challenging at this moment, we look forward to another good year that is adding significant value to the British pig industry.”