Co-op launches new 100 per cent Scottish Ayrshire-style bacon range
14th Oct 2016 / By Alistair Driver
The Co-op has launched a new 100 per cent Scottish Ayrshire-style bacon made from Specially Selected Pork as part of its commitment to supporting Scottish farmers.
Last month, the retailer announced a commitment to source all its fresh bacon from Britain by May 1, 2017, and the latest move represents another step towards that.
The bacon, which is produced under the Co-op’s own-brand, premium Irresistible range, is cured by hand and air-dried for up to 21 days to develop its unique signature flavour.
Bearing the Specially Selected Pork approved by the Scottish SPCA label, to highlight the high welfare standard of pigs on Scottish farms, it is available to buy in 60 Co-op stores across the country priced at £2.79.
In addition, four existing Co-op Irresistible bacon products will now be produced entirely from Specially Selected Pork and are available in 347 stores nationwide.
The pork used to produce the five bacon lines will be supplied from one of 12 farms located across North Aberdeenshire and Angus.
Ben Grant, the Co-op’s chilled goods buyer, said: “We know that Scottish customers want to eat Scottish produce so we’re delighted to be able to launch this new range of Ayrshire bacon which consumers can enjoy, knowing it has been made exclusively from Scottish-reared pork.
Speaking at the launch of the new initiative (photo caption: LtoR: Scottish SPCA area chief inspector Fiona McKenzie; assistant store manager at Co-op’s Peterculter store, Michael Cardiner and pig farmer, Patrick Stephen), pig farmer Patrick Stephen, from Conglass Farm, Inverurie, said:
“Scottish pig farmers are extremely proud of the Specially Selected Pork we produce which is reared in Scotland to standards which are second to none when it comes to animal husbandry and welfare.
“I look forward to other retailers seizing the opportunity to stock a brand which meets consumers’ requirements for provenance, quality assurance and taste.”
The Scottish SPCA area inspector Fiona McKenzie, who also attended the launch, said:
“This is a very positive move which further demonstrates the extremely high standards of welfare on Scottish pig farms.”