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Forum update - AHDB Pork response

16th Dec 2016 / By

AHDB Pork has responded on the NPA Forum to questions over its role in the development of new pork products. 

Strategy director Mick Sloyan pointed out the levy board's plans to spend an extra £1 million over the next 3 years to Rejuvenate the Image of Pork.

"The goal is to position pork as an ideal choice for midweek meals by creating dishes that are relevant to consumers and meet the midweek meal criteria, which places health, convenience and a less than 30 minute cooking time as priorities," he said.

To read more, go to the forum