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Help LIPs keep Rosie rolling

8th Aug 2019 / By Alistair Driver

Ladies in Pigs (LIPs) are seeking sponsorship to enable them to continue using their mobile kitchen, Rosie, to promote British Red Tractor pork. 

RosieClaire DaviesWriting in the latest issue of Pig World, Claire Davies (left), the recently appointed Ladies in Pigs sponsorship secretary, said: We were given very short notice that the lease on our beloved mobile demonstration kitchen, Rosie, was not going be renewed at the end of August.

"Rosie (pictured right, with Chloe Gimson in front and Debbie Wilson, Sally Ham and Vicki Walsh inside) is vital to the ladies as she is a purpose-built, efficient and prominent symbol within the industry, travelling miles to far-flung county shows, education days, WI meetings and schools. She is fundamental in getting their message across on behalf of the entire industry."

"Consequently, the Ladies decided to ask for urgent help from within the industry and, thankfully, companies responded amazingly quickly to pledge financial support."

On behalf of LIPs, she thanked Thames Valley Cambac's Phil Woodall for his 'most valued assistance in rallying round to help raise the money', and the companies that have contributed so far – Woodhead Bros, AB Agri, Cranswick, FA Gill, Tulip UK, Thames Valley Cambac, Stockcroft, Dawkins International and Cheale Meats.

This initial amount raised will allow LIPs to purchase Rosie, but further financial assistance will still be needed to maintain, repair and insure her, Mrs Davies added. 

"Sponsorship will also be needed to help finance the education projects – AHDB currently provide most of this funding, but new initiatives will now need to be funded by the industry and other sources, something the ladies support," she said. 

"Therefore, if you or your company would like to keep the lovely ladies on the road and spreading pork’s message, then please – as a matter of urgency – contact me at "

You can read more from Claire here about LIPs' drive to 'educate our younger generations about nutrition, farming and the wide range of opportunities available within our diverse and essential industry'.