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Ladies in Pigs out in force in Red Tractor Week

18th Sep 2016 / By Alistair Driver


Ladies in Pigs (LIPs) were busy during Red Tractor Week, promoting the great taste of British pork to the general public.

The ladies were out in force, for example, at Aldi, in Bramley, near Leeds, on Monday, and the following day at Asda, in Wakefield.

lipsaldiJoined by Local farmers, the NFU and Red Tractor staff, LIPs handed out Red Tractor sausage tasters to grateful shoppers throughout the day, courtesy of Cranswick’s gourmet Lazenby’s sausage.

Massey Ferguson tractors were placed outside each store and local farmers told their stories to the public.

LIPs members also attended Asda stores in Manchester and Gateshead, alongside the NFU.

LIPs chairwoman Sue Woodall said: “Shoppers were very interested in what we had on offer and very receptive to what we were saying over the two days.”

LIPs members also took part in the judging for British Sausage Week, which took place last week at Harper Adams University in Shropshire.

The judges, who also included NPA chief executive Zoe Davies and included the successful applicant to the ‘sausage selector’ job ad James Wilson, tasted hundreds of sausages from independent butchers, farm shops, food service suppliers, brands and retailers.

The winning sausages will be announced on Tuesday November 1.