LIPs grounded, but support for farmers a constant come what may!
12th Aug 2020 / By Debbie Wilson
At this time of year, you would normally see the Ladies in Pigs kitchen “Rosie” out and about at shows, events, and schools’ days, but things are a little different this year. The dedication to promote the commitment of our pig farmer keyworkers goes on though.
Debbie Wilson, Chairwoman, reflects on the current situation, “We are in an unprecedented situation and we are mindful of the ultimate sacrifice some families have had to face during these difficult times. As an organisation, we are committed to continue the support of our keyworker farmers across the country. This has been done in a more creative, online format with support for online shows being prominent.”
“We have been relentless in our work to upload learning resources to our own website and social media; but we have also uploaded these to Countryside Classroom” As a result of our presence at online shows, we have been approached to work with a local enterprise partnership to support young adults who are starting their GCSEs and making career choices. This increases the education programme we can offer and gives us an opportunity to raise aspirations and to inspire entry into our amazing industry!”
However, something that has stayed the same is the support of AHDB. The ladies are pleased to announce that their main sponsor has committed £100k to their work for this year; which ensures that they can develop their business plan and guarantees that when a return to live events is safe to do, they are ready and raring, with the platform for e-learning and social media interaction in place and established.
During this difficult period, LIPs have been involved in the following online shows:-
East of England Food and Farming day
Great Yorkshire Show
As well as developing resources, the team have been looking at other avenues to enable them to have a safe physical presence as soon as they can. Attention to detail on risk assessments, PPE etc has been paramount and is in place ready for the green light.
The current situation has also given LIPs the opportunity to do some updates on the kitchen ready for the restart. They have also looked towards ways of increasing membership – as when the restart happens, they will be inundated with requests to attend events.
Claire Davies, who looks after membership and sponsorship, has produced a poster which is available to download. It is hoped this will help to bring some new members to the organisation as it enters its 30th year!
Debbie and the team are ever hopeful that they can be out and about as soon as possible to continue their work. In the meantime, look on social media for regular posts to keep the work of farmers and allied industries in the public eye.
If any NPA members can display the poster in their workplace, which can be downloaded here, it would be greatly appreciated and if anyone needs any other info, they can contact LIPs at:-