Morrisons offers farmer suppliers 5% discount on shopping
24th Apr 2020 / By Alistair Driver
Morrisons continues to lead the way in publicly supporting its farmers during the COVID-19 crisis.
The retailer, which earlier this month ran a front page advert in the Sun thanking British farmers for feeding the nation during the COVID-19 crisis, has announced new measures to say thank you to British farmers.
This includes offering 2,700 farmers who supply its stores a 5% discount card and presenting a wider range of British products to customers,
Eligible farmers, which include pork suppliers, will receive a discount card in the post giving them a 5% discount on Morrisons shopping until July 12, when it will be reviewed.
In addition, Morrisons is to open a summer ‘BBQ and Steak Bar’ as well a ‘BBQ and Seafood Bar’ to support struggling British farmers and fishermen and to offer customers a wider range of fresh meat and fish. This is a response the dramatic fall in customer demand and industry prices for certain foods.
David Potts, Chief Executive of Morrisons, said: “This is a difficult time for the nation and it’s a very difficult time for farmers and fishermen. We’re the biggest supermarket customer for British farmers and they continue to provide very good quality British food in the face of very real challenges. We want to show our thanks for all their work in feeding the nation and encourage our customers to buy British food.”