NPA continues to generate widespread media coverage of industry plight
13th Sep 2021 / By Alistair Driver
The NPA and its members have continued to spread the word about the plight facing the pig sector far and wide across the media.
NPA staff, elected representatives and members around the country have appeared frequently on local, national and international TV and radio, as well as in numerous articles in print and online in the regional, national and trade press.
The NPA has been setting out exactly what is happening in the pig sector and why we are calling for urgent Government help to alleviate the staff shortages crippling the pork supply chain, including accepting industry calls for a COVID Recovery Visa.
NPA chief executive Zoe Davies was interviewed on the flagship BBC Radio 4 Today programme and has been widely quoted across the media warning that thousands of healthy pigs will have to culled unnecessarily unless the Governments acts,
The NPA’s chairman Rob Mutimer, policy services officer Lizzie Wilson, who gave one of the first interviews on the BBC Farming Today programme, and senior policy advisers Charlie Dewhirst and Rebecca Veale have all featured.
At the end of last week, former NPA chairman Richard Lister gave a passionate interview on BBC Look North, while Young NPA chairman Jack Bosworth was recently interviewed on farm by French television.
Just some of the examples of NPA media coverage, with links where appropriate, in September are listed here:
- Radio Humberside (3 hours, 4 mins, 30 seconds), Charlie Dewhirst
- BBC Lincs, Zoe Davies
- ITV, Rob Mutimer
- The Scotsman
- The Courier
- Farming UK
Outlets to pick up the story in August include:
- Sky News
- Financial Times
- The Guardian
- The Daily Mail
- And the Daily Mail again
- The Independent
- The Sun
- The Telegraph
- The Metro
- Eastern Daily Press
- Meat Management
- The Grocer