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NPA welcomes new LIPs chair

20th Mar 2018 / By Alistair Driver

The NPA has welcomed the appointment of a new chairwoman for Ladies in Pigs (LIPs).

5Debbie Wilson, who has worked with pigs for 30 years, takes over from Sue Woodall, who has stepped down after serving 10 years in the role.

Debbie and her husband, Nigel, live in Preston, near Hull where they farm 200 acres and have a 140-sow breeding herd with progeny.

She said: “Having been married to a pig farmer for nearly thirty years and helped with all aspects of rearing and finishing pigs I am familiar with all aspects of the industry. I am passionate about British farming and keen to tell people about what we do and why buying British pork is so important.”

Debbie intends to use her extensive background in education, teaching in schools and with adults and families to help her run the LIPs stand at events and shows and in schools around the country.

"For my interview I produced a step-by-step recipe video tutorial and this is something I’m keen to explore further. I’m also keen to increase our presence in more urban and inner-city areas, reaching out to groups we wouldn’t normally come into contact with and educate them about British pork and pork products,” she said.

“I can’t wait to start this job; it feels like it was made for me. I’m passionate about educating people of all ages and am proud to promote British Pork so this role combining these two elements is perfect.”

Mrs Woodall said: “I have thoroughly enjoyed my time as chairwoman but now it is time for Debbie to take over with new ideas and ways of working.”

NPA reaction

NPA chairman Richard Lister said: “We are really pleased that a new chair with such excellent credentials has been appointed as we all wanted LIPs to continue.

“We recognise from the review of LIPs that although the core messages about promoting British pork shouldn’t change, the way of delivering them needs to and Debbie looks like the ideal person to do just that. We look forward to welcoming her at Producer Group meetings to hear what she has planned!

“A special word of thanks to Sue Woodall who has made an enormous contribution to the industry over the past decade in connecting with consumers about the benefits of high quality Red Tractor assured pork. She has been tireless in her work and we wish her the very best – and a well deserved rest!”