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New social media campaign to raise awareness of leadership training

17th May 2021 / By Alistair Driver

A new cross-organisation campaign is underway, with the aim of raising awareness of pan-industry leadership training across the agricultural career spectrum.

Agri leader week 1Taking place from May 17-21, #AgriLeadershipWeek is a joint scheme by AHDB, Nuffield Farming Scholarships Trust, Institute for Agricultural Management (IAgrM), Worshipful Company of Farmers (WCF) and The Farmers Club Charitable Trust (FCCT).

  • For information about the campaign, including ways of getting involved and details of the different leadership skills training on offer, click HERE.
  • To access the AHDB podcast on careers, click HERE.

Throughout this week, there will be social media support from each partner involved in the scheme showcasing the great experiences of leadership training and signposting ways to get involved and further develop yourself.  

You can share your story, watch our specially created leadership videos and enter the skills-based competitions we’ve laid on throughout the week by tweeting #AgriLeadershipWeek.

The aim of #AgriLeadershipWeek is to target current and aspiring leaders within agriculture who are unaware of or are yet to make use of any leadership training. Through the campaign, it is hoped people will become more aware of training that can not only improve them as a person but as an employee in charge of others.

The campaign also wants to tackle the lack of formal agricultural education in the UK, when compared to its international partners. Only one-in-three agricultural workers in Britain have completed any form of proper training and schooling, compared with seven-in-ten in both the Netherlands and Germany.

Amie Burke, skills development manager at AHDB, said: “Strong leadership within the sector has never been more important. The agricultural industry is both large and complex and is moving into a period of rapid change driven by political changes. We’re thrilled to be working with our industry partners on such a key initiative."

Chris Graf Grote, chairman at Nuffield Farming Scholarships Trust, said: “This initiative is an important step towards making agriculture more aware of the needs for good leadership and the comprehensive training that is already available. We hope this scheme helps develop and inspire current and future generations of industry leaders.”