Research sheds new light on consumer approach to animal welfare

Only one in five consumers count animal welfare as one of their top priorities when buying pork products, a major new piece of consumer research shows.

But the survey also revealed that animal welfare is a ‘background’ concern for many people, even if they rarely act on it.

Key findings included:

• Only 22% of consumers cited welfare in their top five priorities when it came to buying Continental Meat products, and just 4% as their first priority
• The top priorities were quality, (84% in top 5), price (79%) and taste (78%)
• However, 52% have concerns about how the products they eat are produced, compared with 37% who don’t.

For more on this story, see Pig World