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Sainsbury's introduces ham 'smart label' technology to combat waste

7th Jul 2017 / By Alistair Driver

Sainsbury's is attempting to tackle food waste with the introduction of a ‘smart label’ for its own-brand ham.

hamIn an attempt to solve the problem, Sainsbury’s has introduced its Smart Fresh label, which changes the colour from yellow to purple to indicate how long the pack has been open. 

Latest figures suggest that the common sandwich filling is no longer as popular as it once was: British homeowners are throwing away 1.9 million slices every day. This is adding up to more than £170 million every year, according to the latest from WRAP figures, a programme that aims to help individuals, businesses and local authorities reduce waste and make better use of resources.

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