See the trailer for the new Red Tractor TV advertising campaign

Red Tractor has given the first glimpse into what its major new advertising campaign will look like. 

The campaign, which is intended to educate the consumer about the standards that underpin the Red Tractor logo, will air for the first time on September 12 at 7:15pm during popular ITV soap Emmerdale. It will run for 8 weeks on TV and digital channels.

In an online post, Red Tractor said the ad was 'a fun but informative animated commercial designed to appeal to shoppers with children'.

A trailer for the campaign can be seen here

"It’s a major campaign that will raise the awareness and understanding of Red Tractor with millions of shoppers," Red Tractor said.

"Research told us that shoppers are twice as likely to look for Red Tractor produce when they know what we stand for, so expect more and more shoppers to be looking for the logo. It will raise the profile of Red Tractor farmers and the brilliant job you do producing to such high standards, day in day out."