Well played KFC!
17th May 2019 / By Alistair Driver
The NPA is enjoying the new KFC marketing campaign...
The campaign is promoting KFC's new I Love You Bacon burger with the messages to the public to: "Try One Before You Turn Vegan".
The tongue-in-cheek marketing blurb states: "Let’s face it, we’ve timed this burger badly. We’re launching the I Love You Bacon Burger in a year when unprecedented numbers of people are eschewing meat and embracing the aubergine.
"But for those bacon lovers that remain, this one’s for you. It’s so irresistibly tasty – try one before you turn vegan.”
Unsurprisingly, there has been a backlash on social media. Some are offended by it. Some love it, including us.