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Wholesaler apologises after pork mislabelling exposed

4th Jan 2018 / By Alistair Driver

A leading wholesaler has apologised to a Suffolk farmer’s wife after she exposed a clear case of misleading labelling.


Joyce Cooper was shopping for a large joint of pork for the Christmas table in the Makro store in Ipswich, in December, when she noticed the joints had been labelled twice.

The original ‘white’ label clearly stated: ‘Produced in Germany’, but a second grey label, which Mrs Cooper believed was intended to cover over the white one, described the origin as ‘British’.

Asked to clarify where the meat came from, the meat department manager confirmed it was German, but said Makro ‘always re-labels its meat’. After being told this was misleading, he said he ‘ought to take them off’, Mrs Cooper said.

The mislabelled products were still on sale in the store a week later.

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