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'Critical friends' will help British pig farmers meet consumer expectations

National Pig Association is urging its members to adopt best practice at all times and in every aspect of pig production, in order to counteract an orchestrated wave of propaganda by anti-meat campaigners. It will be advising members to regularly invite non-farming acquaintances to look round the nation’s pig farms in the role of “critical friends”, as a fresh pair of eyes is always helpfu

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