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Co-op extends British sourcing pledge to frozen range

25th May 2017 / By Alistair Driver

The Co-op has pledged to source all its own-label meat, including frozen and processed products from British farmers from 2018.

This follows the retailer's move to 100% British, including ditching Danish bacon, for its own brand fresh meat in early May.

In a new document published by the retailer, which outlines its plans for the future, retail chief executive Jo Whitfield writes that as a retailer that is ‘passionate about supporting local communities’, it had a role to play in advocating for British farmers.

“We will only source 100% fresh British meat for our own brand and in 2018, all of our own brand frozen products will also use only 100% British meat,” she said.

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