National Pig Association - The voice of the British pig industry

Pig World logo

Home > News > AHDB strategy town hall discussion - January 7

AHDB strategy town hall discussion - January 7

5th Jan 2021 / By Alistair Driver

AHDB is hosting an open discussion on its Pork Strategy and how it can support the pig sector in England on Thursday, January 7.

Angela ChristisonThis 'town hall' event, which starts at 10am and is due to last for an hour, will give levy payers the chance to hear about, and have their say on the new five-year strategy, which is currently out for consultation. 

There will be opportunities to questions  AHDB Pork Board Chairman Mike Sheldon and Pork Sector Strategy DirectorAngela Christison. You can submit questions before hand or join in on the day, so please join us to collaborate on the best way forward.

For more information, including booking a place, CLICK HERE

The strategy aims to address these challenges ahead for our industry:

  • How can we sell every part of the pig for the best return at home or overseas?
  • How do we continue to protect the reputation of pork and promote its benefits to consumers?
  • How do we continue to improve animal health and welfare, and reduce our impact on the environment?
  • How can we improve production efficiency in a way that supports the reputation of British Pork, while remaining competitive at home and overseas?

You can view the strategy HEREThe closing date for feedback is January 31, 2021.

To read more about how AHDB intends to address these questions in an article in the February issue of Pig World, CLICK HERE

NPA chief executive Zoe Davies urged members to join the town hall meeting and to view and have a say on the strategy.