Anna to showcase British pork in red meat campaign

Anna Longthorp, who runs Anna's Happy Trotters, in East Yorkshire, will help showcase British pork, as part of a wider red meat campaign during November. 

Britain’s farmers will be showcasing their quality food in national press over the next four weeks. Livestock farmers and the NFU’s Back British farming message will take centre stage in the Sun newspaper every Saturday throughout November, reaching nearly 1.5million people each time.

The campaign to promote British meat is a partnership between the NFU and Colman’s. 

The first advertorial will be published in The Sun on Saturday, November 9. While the bulk of the promotion will focus on beef and sheep farmers, Anna, whose successful business uses the family's outdoor and free range pigs, will feature in the November 30 north east edition of the Sun. 

NFU livestock board chairman Richard Findlay said: “British farming has a fantastic story to tell. As a farmer I am immensely proud to produce some of the highest quality, tastiest and most nutritious food in the world, and at some of the most affordable prices."

"We need to be doing all we can to spread the Back British Farming message even further and encourage the public to buy local and buy British."