National Pig Association - The voice of the British pig industry

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Contact: Steve Furniss, commercial Director UK and Ireland

Address: PIC UK, Alpha Building, London Road, Nantwich CW5 7JW

Telephone: +44 (0) 7834 587086



Main Activity

PIC is the international leader in the provision of continuous genetic improvement in swine breeding stock and in world class technical support to the global pork supply chain. PIC combines quantitative analytics with leading-edge biotechnology to develop breeding stock that helps our customers maximize profitability. The company, a division of Genus plc and founded in 1962, operates in 30 countries on 6 continents.

PIC delivers healthy genetic improvement to pig producers by providing PIC's Industry Leading Economic Package: The Camborough® Female along with  a Sire Portfolio to maximize producer's profit potential.

Product Range:


  • Camborough® - Prolificacy, Efficiency, Robustness: The superior economic package

Terminal Sires – Semen from our AI-Studs or Natural Service Boars

  • PIC®337 - PIC's Proven Global Leader
  • PIC®327 - PIC's Most Economical Sire
  • PIC®359 - PIC's Balanced Sire

Technical Support

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