National Pig Association - The voice of the British pig industry

Pig World logo

Home > News > Successful We Eat Balanced campaign re-launches

Successful We Eat Balanced campaign re-launches

13th Sep 2021 / By Alistair Driver

The next burst of AHDB' We Eat Balanced marketing campaign went live last week.

We Eat BalancedThe refreshed look and feel of the campaign aims to build on the success of the previous burst,  which was created to remind and reassure people about the positive role red meat and dairy from Britain can play in a balanced diet.

The campaign will feature on supermarket shelves, online advertising with the Mail Online and in full-page adverts in the Guardian, alongside short videos of farmers telling the story of British farming.

The key campaign messages are:

  • Beef, pork, lamb, and milk contain vitamin B12, an essential nutrient not naturally present in a vegan diet
  • Red meat and dairy produced in Britain is amongst the most sustainable in the world
  • Beef, pork, lamb, and dairy are produced in the UK to world-class food and farming standards

You can follow the campaign on Instagram, Facebook and Twitter, and see the campaign website here: