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Tulip name change from Monday

28th Aug 2020 / By Alistair Driver

Tulip Ltd will become Pilgrim’s Pride Ltd on Monday.

As had been expected since Pilgrim's purchased the UK’s biggest producer and processor of pigs from Danish Crown for £290 million last October, Tulip Ltd will be known as Pilgrim’s Pride Ltd from August 31.

The change in corporate identity is the latest step in the company’s integration programme. A full rebranding project is now being rolled out across the business and will continue into 2021.

Tulip CEO Andrew Cracknell said: “The Pilgrim’s culture, vision, values and strategy perfectly translate to our business and seamlessly compliment the strong foundations of our business.

“This is an important milestone as we continue our integration into the Pilgrim’s family, and an exciting time for the Pilgrim’s UK team, our farmers, customers and suppliers.”

Tulip International was established in 1990 through a merger of various companies in Denmark and Tulip Ltd was established as a single processing company for the UK in 2002.

Through BQP, Tulip breeds and rears around 1.5 million pigs a year, with around 30% of the UK market share. It also has 15 manufacturing facilities located throughout the UK, supplying the retail and foodservice sector with pork products.

Pilgrim, which also owns leading UK poultry business Moy Park, is one of the world’s largest poultry producers and a fully integrated pork producer.

Owned by Brazilian meat giant JBS, the company has 39 production facilities and 27 prepared foods facilities in 14 US states, the UK, Puerto Rico, Mexico and elsewhere in Europe.